Child Abuse Effects - 1443 Words

The consequences of child abuse can be devastating. For over 30 years clinicians have described the effects of child abuse and neglect on the physical, psychological, cognitive, and behavioral development of children. Studies show that most child abuse is usually liked with domestic violence. The consequences of child abuse are: ââ€"  Physical consequences range from minor injuries, to severe brain damage and even death. ââ€"  Psychological consequences range from chronic low self-esteem to severe dissociative states. ââ€"  The cognitive effects of child abuse range from attentional problems and learning disorders to severe organic brain syndromes. ââ€"  Behaviorally the consequences of abuse range from poor peer relations all the way to extra ordinarily†¦show more content†¦Physical abuse in infants and young children can lead to brain dysfunction and sometimes death. Most fatality victims of abuse and neglect are under age 5. In 1991, an estimated 1,383 children died from abuse or neglect; 64 percent of these deaths, were attributed to abuse and 36 percent to neglect. A child does not need to be struck on the head to sustain brain injuries. Studies have indicated that infants who are shaken vigorously by the extremities or shoulders may sustain intracranial and intrasellar bleeding with no sign of external head trauma. Thus, early neglectful and physically abusive practices have devastating consequences for their small victims. Even after diagnosis and treatment the psychological consequences of emotional abuse persist. Study shows that young children who experience psychological abuse are often defiant and hostile . Often when children go through psychological abuse they start miss behaving and start acting out and become very hard to control. Children often act out when they don’t understand what is going on or why things are happening. A lot of times they do it for attention. Even though it is negative attention to them it doesn’t matter they crave the attention because they don’t get it very often. Early studies of physically abused children documented significant neuromotor handicaps, including central nervous system damage, physical defects,Show MoreRelatedChild Abuse And Its Effects On The Child1110 Words   |  5 Pages2012, state child protective agencies received approximately 3.4 million referrals, involving an estimated 6.3 million children, alleging abuse or neglect (U.S. Department of Health and Human Services, 2014). Based on investigations, states reported that an estimated 678,810 unique children were victims of abuse or neglect in 2012, resulting in a na tional victimization rate of 9.2 per 1,000 children per the population (U.S. Department of Health and Human Services, 2014). Child abuse can have lastingRead MoreEffects of Child Abuse658 Words   |  3 PagesChild abuse Child abuse has gone down in recent years. There is a statistic that says in 2012 that 1 in every 100 children was abused in the U.S (Iannelli,). Child abuse isn’t only physical it could be emotional or neglect. Another thing about child abuse is that it could affect the child’s academics. Because of all the stress that they endure carries on into their school life. A lot of people who have been abused as a child it usually doesn’t stop affecting them as kids it usually carries on intoRead MoreEffects of child abuse2236 Words   |  9 Pages The Impact of Child Abuse In the typical classroom, a 4-year-old child once said, â€Å"If someone wants to have sex with you, you have to do it.† (Rafanello) Child abuse is more prevalent now than ever, and the numbers are only growing. This shows us that child abuse is more relevant now than ever. The amount of damage inflicted on these children mentally range from mild to extreme. This is why it’s important that child abuse gets reported as soon as possible. Did you know that 3.2 million childrenRead MoreThe Effects Of Abuse And Child Abuse2622 Words   |  11 Pagessquad, after finding three young children dead in their bed after their mother had killed them. (Qtd. In Juettner 12). Abuse doesn’t just affect children, it affects adults too. While many cases of abuse are reported, there are still many that go unreported. Abuse and child abuse is not something to be taken lightly, even after the abuse has been stopped there are long lasting effects. Could you imagine being abused by someone you thought loved or cared about you? According to dictionary.com, the definitionRead MoreThe Effects Of Physical Abuse On Child Abuse980 Words   |  4 Pagesthe war against child abuse since the first case of child abuse in 1874 that included a child being beaten and chained against her will (Meadows, 2014). Many people hear the words child abuse and think of physical abuse. While, many people are correct in thinking of physical abuse, an â⠂¬Å"Adverse Childhood Experience (ACE)† study done by the CDC shows that although physical abuse is the leading form of child abuse, emotional or psychological abuse is the second leading form of child abuse (2014). AlthoughRead MoreThe Effects of Child Abuse596 Words   |  2 PagesChild abuse is more than just hurtful and physical contact. It is more than bruises and broken bones. While physical abuse is noticeable there are many other types of abuse that kids may be experiencing such as physical abuse, psychological abuse, sexual abuse , and neglecting . Although some of these May be very different from the others they all have one thing in common; they will all leave a long lasting scar. Child abuse is something that should be tried to be prevented at all times. It seemsRead MoreChild Abuse And Its Effects On Children Essay1489 Words   |  6 Pagesindividuals corrected. However, there are cases that have not been solved or not stopped by the law. Child abuse is common. Child abuse can be caused by a variety of reasons. Scientist have been studying and they have some ideas on what prompt people to harm children (Ian Hacking). They are trying to end child abuse, but there is so much they can do. Many children abuse incidents are not reported. Child abuse may have many causes as in way the abuser does it. One specific factor is the background of theRead MoreThe Effects Of Child Abuse On Children935 Words   |  4 PagesChild abuse has been an issue in America since the beginning of time, but lately there has gradually been an increase in reported incidents of abuse. There are several types of child abuse that are present in today’s society. The different types of abuse include physical, emotional and sexual abuse. Of the different maltreatment types, four-fifths (78.3%) of unique victims were neglected, 17.6 percent were physically abused, 9.2 percent were sexually abused, 8.1 percent were psychologically maltreatedRead MoreChild Abuse And I ts Effects On Children913 Words   |  4 Pagesseveral types of abuse, there’s physical, emotional, verbal and several others abuses. But the abuse I would like to focus on is child abuse. Domestic violence towards children is important because there is a way to prevent it from happening. Typical parents and caregivers do not intend to abuse their children. Abuse is mainly directed toward the behaviors that are given off towards one another. Author David Gil defines child abuse as an occurrence where a caretaker injures a child, not by accidentRead MoreChild Abuse And Its Effects On Society1342 Words   |  6 Pages Child Abuse. How does one decide what constitutes abuse? Is there a thin line between abuse and discipline? We often hear the horrific stories of child abuse in our communities, but are we as a society so used to hearing these stories that we have become desensitized to them? Child abuse is a prevalent thing in communities and often time the victims are suffering in silence. We, as a society, have a bad habit of â€Å"turning our heads the other way† or â€Å"not wanting to get involved.† The mentality of

Critical Periods Of Brain Growth And Cognitive Function

The article I chose to analyze was â€Å"Critical periods of brain growth and cognitive function in children†. The research was about the relationship between brain growth and the impact it has on different periods of cognitive development. The hypothesis of the study was to determine if brain growth during different periods of development influenced cognitive functioning later in life. (Gale, C.R. 2003) The research was conducted by taking measurements of the head at 18 weeks gestation, within 48 hours of birth, 9 months, and 9 years. â€Å"Foetal head circumference was measured around the outer table of the skull using standard sonographic landmarks.† (Gale, C.R. 2003) At all other ages measurements were taken by using a tape measure wrapped tightly around the head. The weight of each child was taken at birth, 9 months, and 9 years. At birth and 9 months of age measurements were taken of the crown-heel length using a neonatal stadiometer, and at age 9 height me asurements were taken using a portable stadiometer. (Gale, C.R. 2003) Cognitive function of both the children and the mothers were measured using the Wechsler Abbreviated Intelligence Scale as part of the follow up study. (Gale, C.R. 2003) There were a total of 559 children involved in this study from the feonatal stage to 9 months of age. The mothers of each of the children involved in this study were part of an earlier study of nutrition during pregnancy between April 1992 and June 1993. (Gale, C.R. 2003) AllShow MoreRelatedEffects of Deficiencies in Nutrition 757 Words   |  3 Pagesvital nutrients during the most critical period of their mental and physical development. Effects of malnutrition on early cognitive development It is important to note that the complexities surrounding and much deserved attention for brain development processes unequivocally warrant further reading and research, more than can be fully explored here, however this section will briefly illuminate a few of the key issues surrounding malnutrition and early childhood cognitive development. Fetal and childRead MoreEarly Childhood Education Is The Most Rapid Period Of Development960 Words   |  4 Pagesa little research I have come to the conclusion that Early Childhood Education is the most rapid period of development in a human brain. The years from conception through birth to eight years of age critical to the complete and healthy cognitive, emotional and physical growth of children. The brain is part of the central nervous system, and plays a decisive role in controlling many bodily functions, including both voluntary activities such as walking or speaking and involuntary ones. Babies withRead MoreVideo Games Encourage Violent Behavior1177 Words   |  5 Pages(Bavelier, Brain training: Games to do you good, 2013). Besides the fact that there is no correlational proof that video games encourage violent behavior, psychologists have proved that some good does come out of playing games. Video games, it seems, encourage positive brain plasticity. In the meeting hosted by the White House Office of Science and Technology Policy, scientist gathered to discuss way of using interactive technology, such as games, to boost brain activity (Bavelier, Brain training:Read MoreNourishing a Child Essay1511 Words   |  7 Pagesof a child’s life, specifically from zero to five years of age, malnutrition is of the greatest concern. Failing to properly feed a child’s body can cause irreversible damage to the mind leading to developmental delays, stunted physical cognitive and emotional growth, mental retardation, livelong illness and even death. In many countries across the globe, lack of funds and resources contribute greatly the malnourished child issues. However, in established countries such as the United States, whereRead MoreThe Effect Of Fine Motor Skills And Vocabulary Development1251 Words   |  6 Pageshandwriting to typing in early schooling is largely due to the introduction of computers into the classroom. Whil e this allows students accesses to more information than ever before, there could be cognitive detriments to this sudden introduction to technology in the classroom. This is a critical period for children who are undergoing an extensive expansion of their gross and fine motor skills. Fine motor skills are considered the movements of children’s small muscles, including fingers, toes, lipsRead MoreEnvironmental Factors That Affect Intelligence995 Words   |  4 Pagesintelligence behaviors, especially in anti-epileptic drugs, such as carbamazepine, will cause great damage on children s brain growth (Gaily et al. 2004). Riggins et al. (2012) also state that in prenatal stage, the mother exposure to drugs will cause incomplete development of the brain, leading to a negative result in intelligence, especially in memory function and cognitive ability. In addition, alcohol is another factor which can lead to low intelligence performance. According to Kesmodel et alRead MoreLearning Styles And Sociocultural Influences On Child And Adolescent Development1641 Words   |  7 Pagesand development. I will be examining an article from a media how these developmental theories analyses and helps us to understand the behaviour of child and adolescents. I will also try to explain about the domain of development such as physical, cognitive, emotional and social. https://www.theguardian.com/lifeandstyle/2015/oct/19/is-adolescent-risk-taking-vital-for-our-species There are so many examples of child and adolescent behaviour is reported in the media on a daily basis. Such behaviourRead MoreThe Effects Of Physical Exercise On Brain Health1572 Words   |  7 PagesExercise on Brain Health Physical exercise does not only promote physical appearance and the body’s health, it also promotes brain health. The brain is a dynamic organ that replaces and repairs neurons throughout life. When people engage in exercise, rarely do they think about the potential affects it has on their brain. People that work out utilize various amounts of motor skills that have been acquired gradually through practice. Those utilized motor skills elicit the brains cognitive processesRead MoreMusic : Music And Brain Development1112 Words   |  5 PagesMusic and Brain Development Brenen E. Dapkiewicz Music and Brain Development Start by speaking the ABC’s. Within that process I have a decent feeling they were vocalized in song form; more than likely it sounded like Twinkle Twinkle. A well known melody from birth. Hearing music everywhere, tuned into our favorite station on the radio, throughout stores in the mall, or even the drumming to the tempo of the car’s turn signal in front of ours. As individuals, we have developed over time the senseRead MoreThe Effects Of Too Much Screen Time930 Words   |  4 Pageswhen our brain has the highest plasticity and when our sensitive period for brain development is (Berk). During this sensitive period is when appropriate stimuli is vital to our brain growth and is also when our experiences play the most important role in our development. The infant and toddler years should be spent developing healthy bonds and relationships with the child’s parents, other family members, exposing children to new experiences, and creating healthy habits. Those cr itical years should

The United States, The Melting Pot Essay Example For Students

The United States, The Melting Pot Essay The United States has Changed from a Melting Pot to a Vast Culture with Varying Racial Backgrounds. The United States, created by blending or melting many cultures together into one common man, known as an American. Modern communication and transportation accelerate mass migrations from one continent . . . to the United States (Schlesinger 21). Ethnic and racial diversity was bound to happen in the American society. As immigration began to explode, . . . a cult of ethnicity erupted both between non Anglo whites and among nonwhite minorities. (22). Until recently, the only country who has made a multiethnic society work, was the United States. Hector St. John de Crevecoeur said, in America . . . individuals of all nations are melted into a new race of men. Is this still true?The creation of the U.S. . . . was not to preserve old cultures but to forge a new, American culture. (Schlesinger 22). In the 20th century, the melting pot is not working, and the whole idea is under attack (Evans 76). The United States has changed from a melting pot to a vast culture with varying backgrounds. In years before, America was a collection of Chinese, Germans, Italians, Scots, Croats, etc., all craving freedom. Today, even the simple concept of an English-speaking nation is fading off the continent. In the old days, immigrants were taught in English in the public schools. (76). In America today, children are taught in German, Italian, Polish, and 108 other languages. Most of these schools are funded by 139 million federal dollars. Until recently,emigrants in the United States longed for admittance in societys mainstream. Now these groups demand separation from society, to be able to preserve and conserve their customs and languages. The biggest problem with this demand, is whatever accommodation takes place, must be done and accepted by the receiving society (Chavez 60). The increasing accommodations directed toward immigrant culture worries many Americans. Americans fear the special treatment granted to immigrants will effect the unifying force of the country. Today, the trend is toward multiculturalism, diversity and adapting the newcomer, rather than on the newcomer adapting himself or herself to . . . a diverse society (61). Many Americans believe the nation has lost control of its boundaries. Concerned if immigration continues, the U.S. economy will suffer, and that employment will be scarce. Immigrants . . .are flooding the welfare rolls and are heavily involved in crime.(Morganthau 18). The increase number of U. S. immigrants does effect the number of jobs available. The problem is, immigrants are either highly qualified ( take American jobs) or are less than skilled in any field (increase welfare). The view on immigration today is one of a drag on the economy, instead of a lift (18). In 1995, new immigration laws transfigure the American society. As a result, races group together to defend their customs. The current immigration problem also increases the racial tension facing America today. One result of racism in the United States is hate groups and gangs. Both have only one thing in commonviolence! The very use of the term of color which embraces blacks, . . .Asians, Native Americans and Hispanics, . . . many whom are ethnically white implies that these disparate groups are bonded simply by not being of Northern European descent. (Henry III 73). One example of these hate groups is the Ku Klux Klan, known for their hatred toward African Americans, Catholics, and Jews. The growing diversity of the American population makes the popularity of multiculturalism and Political Correctness explode. The main function of this craze is to raise minority self-esteem. Viewed by some, the obstacle this creates is not for the better. Multiculturalism helps unite groups and s eparates them from the rest of the country. . . .Civil liberties and human rights is portrayed as the root of all evil . . . (Schlesinger 3). A positive approach would have Americans stop seeing themselves as members of primarily one ethnic group, gaining their total identity from that group.White or black, Hispanic or Asian, they must envision themselves simply as Americans. Works CitedBrookhiser, Richard. The Melting Pot is Still Simmering. Time, 1 March 1993, p. 72. .u32b30b03bb4c582e65a719f3845f6668 , .u32b30b03bb4c582e65a719f3845f6668 .postImageUrl , .u32b30b03bb4c582e65a719f3845f6668 .centered-text-area { min-height: 80px; position: relative; } .u32b30b03bb4c582e65a719f3845f6668 , .u32b30b03bb4c582e65a719f3845f6668:hover , .u32b30b03bb4c582e65a719f3845f6668:visited , .u32b30b03bb4c582e65a719f3845f6668:active { border:0!important; } .u32b30b03bb4c582e65a719f3845f6668 .clearfix:after { content: ""; display: table; clear: both; } .u32b30b03bb4c582e65a719f3845f6668 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u32b30b03bb4c582e65a719f3845f6668:active , .u32b30b03bb4c582e65a719f3845f6668:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u32b30b03bb4c582e65a719f3845f6668 .centered-text-area { width: 100%; position: relative ; } .u32b30b03bb4c582e65a719f3845f6668 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u32b30b03bb4c582e65a719f3845f6668 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u32b30b03bb4c582e65a719f3845f6668 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u32b30b03bb4c582e65a719f3845f6668:hover .ctaButton { background-color: #34495E!important; } .u32b30b03bb4c582e65a719f3845f6668 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u32b30b03bb4c582e65a719f3845f6668 .u32b30b03bb4c582e65a719f3845f6668-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u32b30b03bb4c582e65a719f3845f6668:after { content: ""; display: block; clear: both; } READ: Neuronal SynapseChavez, Linda, and Cohn-Bendit, Daniel. Multicultural Society: Mosaic or Melting Pot? World Link, March/April 1992, pp. 60-64. Evans, Harold. Melting Pot or Salad Bowl? U.S. News World Report, 31 March 1986, p. 76. Henry III, William A. The Politics of Separation. Time, Fall 1993, pp. 73-75. Morganthau, Tom. America: Still a melting Pot? Newsweek, 9 August 1993, pp 16-23. Schlesinger,Arthur. The Cult of Ethnicity, Good and Bad. Time, Date of issue, pp. 21-23.

The Selection of a Target Market Impacts on the Marketing Strategies Essay Example Essay Example

The Selection of a Target Market Impacts on the Marketing Strategies Essay Example Paper The Selection of a Target Market Impacts on the Marketing Strategies Essay Introduction Marketing is a system of business activities designed to plan, price, promote and distribute ‘want satisfying’ products to customers in the market in order to achieve business objectives. However, the total market is very large and it would be impossible to develop some strategies that would meet customer’s needs and wants of everyone better. Because of this, businesses break the market down into segments which are so important for businesses to aim at their specific target market. The best relevant business case study to illustrate the selection of market is ‘Sprite’ produced by Coca Cola. The target market needs to be identified. The target market is the current/ potential customers with similar characteristics. For ‘Sprite’, a new target market was selected to take advantage of the fact that young males drink the most soft drink. In this market, Sprite competes with other products such as Solo, Fanta based on its market segmentation in four key areas: Demographic, Geographic, Psychographic and Behavioural.?Demographic segmentation: It is the division of the market into groups based on demographic variables such as age, gender, family size, income, education. The market segmentation of Sprite in primary market demographic focuses on the male or teenager whose ages are between 12 and 17. It is based on their ages, income and gender. At the age of 12 to 17, they identify some products with characteristics of ‘Cool Refreshment’. And they cannot afford to some expensive products. The secondary market segmentation is to concentrate on all lemonade drinkers aged 8 to 29. According to family size, some of Mums and Dads buy soft drink for their families. So Sprite segments its target market to aim at those groups to purchase their products with low prices, and gain more profits. Geographic segmentation: the market is divided by location because it is assumed that the people who live in the same area will prob ably have similar needs and wants. These can be in the form of countries, states, cities and local neighbourhoods. While, Sprite was produced by any places like Urban. People lived in urban or cities are likely to spend some money on fashionable and popular products. And their standards of consumption are higher than other people who live in countryside.?Psychographic segmentation: it occurs when the market is divided into different groups ased on social class, lifestyles and personality characteristics. Nowadays, young males who have their own identity and make their own choice. They have their own lifestyles and motives to be a cool and trendy people. They are not fooled by traditional promotional ploys. They are attracted by creative and unique things. Based on this current situation, Sprite produces ‘cool soft drink’ to meet these male’s need and wants because its target market are the customers who are being honest and being interested in something fresh wit h particular personalities. Behavioural segmentation: this is the segmentation strategy when the market is divided into groups based on consumer knowledge, attitude towards use for and responses to a product. It involves purchase occasion, benefits sought and usage rate. In the context of Spite, building loyalty and repeat custom through relationships management is the way to take advantage of behavioural characteristics. It provides products with low price in many places and it has large customer base. Then buyers can be grouped according to the occasion on which they buy a particular product or service. The Selection of a Target Market Impacts on the Marketing Strategies Essay Body Paragraphs After identifying the methods used to segment target markets, it is very important and essential for business to develop marketing strategies in order to satisfy the needs of the target market to achieve marketing objectives effectively. Otherwise, in the same way, Sprite also focuses on marketing strategies which include marketing mix of four P’s: product, price, promotion and place.?Product: Product is a good or service that can be bought or sold in the marketplace that fulfils customer’s need. This strategy refers to 3 particular features: position, branding and packaging. But product itself was not changed as it has already been established by its market to have a great taste. However, Sprite can be available to change in range of sizes from 300ml bottles, 370ml cans to 2 litre bottles. 1. Positing: it is the strategy of placing the business in the market and creating an impression in customer’s mind. Creating a position that will give their products the grea test advantage in their target market. Sprite’ would probably be places below solo, coke, but above Fanta or other stores because of the ‘cool refreshment’ with low price. 2. Branding: is a product feature that adds values to business. And it is the tool to distinguish one company from others. A lot of customers may only buy product because the brand is well know such as Coca-Cola or Sola. During these years. ‘Sprite’ is establishing its own branding to make customers feel a sense of security and predictability. 3. Packaging: is the design of containers which Sprite used. It can protect products and provide information. The packaging of Sprite was changed in order to disassociate the drink with lemonade by designing a new label that reflected Sprite’s new ‘cool’ identity. It involves changing the colours from white to green and blue. It becomes more attractive and fresh. The circle of yellow and green means carbonation was removed and the only symbol associated with lemonade was a small yellow dot above the letter ‘i’of Sprite. That will make their target market (young children) interested in their fresh products?Price: Price is the amount of money for which anything is bought, sold or offered for sale. It is a major factor in influencing a customer’s decision to buy because it looks at the value the product and plays a crucial part in the marketing mix because if customers did not accept the price of the product, all other efforts relating to the good would be wasted. This strategy that Sprite used includes some methods: cost price, competition base pricing, market pricing and market penetration pricing. For example?Cost pricing: It is based on determining the cost of marketing a product and adding a mark-up to that cost to give the business a profit. For Sprite business, a can will sell for about $1. 0, with a production cost of 37 cents. Then they can gain 63cents per each. About five cents represents marketing which by industry standards is quite high.?Competition based pricing: it occurs when a business sets it prices with reference to a similar product from competing businesses. Sprite products are price competitive with other soft drinks. The price is the cheapest in the supermarkets. A can retails for $1. 40 or $1. 00 at a beach kiosk. Applying high prices in a very competitive supermarket will lead to lose sales that wouldn’t be sustainable. Market pricing: it is the price of a product is set in relation to what a business thinks the markets (consumers) are willing to pay for a product. And on the other hand, the target markets of Sprite are young males and teenagers. They have not got a large amount of money to buy something expensive. Most of them get money from their parents. Due to the low price, young adults can afford its lemonade soft drinks. They are willing to pay the money for Sprite.?Market penetration pricing: Sprite is being set a low in itial price on a product in an attempt to reach a mass market immediately. So it can help Sprite to gain a large number of sales. It also intends to discourage other business competitors. And on average, Coles will pay a lot less for 2 litre bottles of Sprite than a service station. Then a lot of outlets will pay money for Sprite as products based on saving costs. It allows Sprite to become established in the softdrink market.? Promotion: Promotion is an activity of informing and persuading their customers to buy their products. It involves personal selling, advertising, below the line, publicity and word of mouth. However, with the promotion of Sprite, a new advertising campaign was launched to completely beak away from the product’s old image of being ‘friendly and fun’. Due to this reason, they have advertisements on TV and in the newspapers with new slogan ‘Image is nothing Thirst is everything, Obey your thirst. This gave the products honesty and credi bility which translated into sales. They are also having sale in the market and giving discounts to customers. On the other hand, its target markets are mostly young teenagers who like playing basketball and trend to fresh and confidence. That’s why Sprite has an advertisement on TV on Saturday morning to show â€Å"The Dream Team’ is drinking Sprite.?Place: Place is concerned about getting the product in the right place at the right time. It is channel structure that transfer products to the market. It involves channels, distribution, and transport and inventory control. Different sales outlets or channels stock different Sprite products. ‘Sprite’ has a large range of places to be located. It is intensive market segmentation because people can buy the products anywhere. ‘Sprite’ set up its outlets in these places showed below: 1. Supermarkets (such as Woolworths, Coles, K-mart). There are a lot of people and families coming to these shops to buy some drinks and food what they want. 2. Petrol station. This is a good location when cars are having more petrol, drivers may feel thirsty. 3. Cinema. Cinema is a very popular place for young adults or teenagers. They organise to the cinema to watch movie together. They should buy some chips and soft drinks. Then ‘sprite’ might be their first choice due to low prices. So it will help ‘sprite’ expand their target markets and increase the profit. 4. Sports ground. For young males, they like to go to studio to do some exercises. During the exercise, they need some water or soft drinks to drink. So the meaning of ‘cool’. Sprite will attract their attention and persuade them to buy it. They will enjoy playing basketball and drinking ‘cool and fresh’ bottles. And a business has a choice regarding the number of intermediaries to use. Sprite has indirect channels that are distribution channel in which a producer uses intermediaries to serve the market because the products produced by Sprite are sold by retailers. Otherwise, they use vans to transport their products to each shop. Then Sprite also needs to have inventory control which is the management of stock levels. It is critical that it is controlled effectively. It makes Sprite to ensure products are available for sale when needed holding too much stock. In conclusion, it is so clear to see that the selecting a target market is very essential and necessary for each business. It will impact on their marketing strategy and help business to focus on their market segmentations to make more profits and manage its market effectively. 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History of the Zamboni free essay sample

The History of the Zamboni Although ice hockey was originated in the early 1800’s, the first Zamboni did not hit the ice until 1949. For well over a century, the sheet of ice was resurfaced by tediously shoveling off the snow and pouring water back over the ice. The technique left the ice in a miserable, almost unskatable state by today’s standards. Not only was it a poor surface to skate on, resurfacing a sheet of ice took nearly over an hour and a half to complete. Frank Zamboni’s invention of the Zamboni not only brought convenience to the rink, it revolutionized the speed of the game. Frank J. Zamboni was born in Eureka, Utah, in 1901 and grew up on a farm in Idaho, where he helped with the family farm and worked as a mechanic in a local garage. In 1920, Frank moved to the City of Paramount, California with his brother, Lawrence. We will write a custom essay sample on History of the Zamboni or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page After saving his money to study electricity in Chicago, Frank and Lawrence decided to open an ice/refrigeration plant in 1927, giving it the trademark name, Zamboni Bros. Electric Co. As electric refrigerators became more common nearly a decade later, the demand for ice-box services diminished leaving the Zamboni brothers with an opportunity to put the ice machines to new use. In 1939, Frank, Lawrence, and their cousin, Pete built one of the largest rinks in the country, Iceland, but Frank became so fed up with the lengthy ice-resurfacing procedure that he attempted to build and ice resurfacer of his own, pulled by a tractor in March of 1943. With a fail at his first attempt, Frank’s persistence urged him to try again after World War II, where he was left with a military surplus of cheap parts. Using the parts, Frank reconstructed his prototype but failed again when the self-propelled resurfacer with two-wheel drive was found to have no traction on the ice. After much trial and error though, Frank got his first ice-resurfacer, the Model A, working and applied for a patent, which he received four years later. Now with his patent, he was able to form Frank J. Zamboni Co. His first customer was world renowned figure skater, Sonja Henie. Sonja loved Frank’s new invention so much that he started receiving orders in no time from all around the world. Overtime, the demand for Frank’s â€Å"Zambonis† became such a high demand that he opened two ice-resurfacing factories. Frank came up with new models year after year. Starting from the model A to the present Zambonis, Frank produced over 28 different models ranging from gas to zero emissions to electric. â€Å"Each of the first dozen or so machines Frank built was an improvement on its predecessor. My dad had been changing every machine up until 1954,† explained Frank’s son, Richard. The Zamboni, costing between $10,000 and $200,000, depending on the model, takes on average ten minutes to complete a sheet of ice. There are four steps in the process of making perfect ice: shaving, collecting, washing and renewing. The fifty seven pound, specially-made blade shaves a thin layer off the top of the ice. If the blade goes too deep, it creates an uneven surface and you could risk hitting concrete. If not deep enough, it does nothing. The snow that is created by scraping the top layer of the ice is then pick up by large skew conveyors, sending it up the back of the Zamboni. From here, the snow is then picked up by a large conveyor belt and carried up into the snow tank. After each resurfacing, the snow is dumped out of the Zamboni. Water jets at the back end of the machine spray water heated up to 140 degrees Fahrenheit to flush out the ice and replace the later that was just scraped off as well as fill in the grooves left by skates. As a vacuum sucks up the extra water left from the jets, a final layer of heated water is sprayed onto the ice. At this time, a large towel trailing the machine evenly distributes the water over the ice, leaving it smooth and ready to skate on. The Zamboni has come a long way since Frank Zamboni first started experimenting with it in his backyard in 1947. Starting as fridge scraps, to war scraps, to the Model B jeep chassis, the Zamboni machine has been designated the official ice resurfacer of the NHL today. Each Zamboni ice resurfacer is constructed, painted, and completed in about three weeks with no assembly lines by 30-35 employees. Big time companies use the surface of the Zambonis as a canvas for advertising. In spite of being pulled out of school in the 9th grade, Frank Zamboni received an honorary doctorate in engineering from Clarkston University in 1987. Frank Zamboni invented the

How To Power A Successful Blog Through Storytelling With Jeff Bullas

How To Power A Successful Blog Through Storytelling With Jeff Bullas How do you deliver traffic to your blog? How do you move from chasing an audience to attracting and keeping one? Today, we’re talking to Jeff Bullas, an internationally renowned speaker on digital marketing, including social media, blogging, and brand building. His mission is to help people win at business and life in the digital world through the art of storytelling. Storytelling: If people forget what you told them, they won’t forget how you made them feel Marketers in different countries face the same problems; they all want more traffic and conversions How Jeff took a $10 investment to generate more than 25 million visitors Books and blogs that inspired Jeff Build credibility and create content Description of Jeff’s virtual team; how he avoids the office because it feels like work instead of fun Make your brand memorable Connection between storytelling, social media, and driving traffic to your blog Make your audience the hero of a journey; convince people that they are capable With traffic, you have to earn and own it to convert it to leads and sales Passion and purpose is not a destination, it’s a calling and journey Develop a daily routine that becomes a habit Where to start: Ask yourself, Why am I here? What’s my passionate purpose? Links: Jeff Bullas Website Jeff Bullas’ Blog Jeff Bullas on Twitter Jeff Bullas on YouTube The New Rules of Marketing and PR book Jeremy Epstein’s blog Tim Ferriss’ 4-Hour Workweek book HubSpot Blog Deep Work book Building a StoryBrand book Contently The Storytelling Edge Todd Brown and Marketing Funnel Automation Gary Vaynerchuk AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes from Jeff Bullas: â€Å"The reality is that it’s your story and that’s where it starts to become powerful† â€Å"This is still very driven by what Im passionate about, which is making a difference, creating content, learning to write better, learning to tell better stories† â€Å"If you love what youre doing, that will make it so much easily to actually sit down and create content, inspire, entertain, and educate, thats what’s really important.†

M8A1 Corporate Social Essay Example | Topics and Well Written Essays - 250 words

M8A1 Corporate Social - Essay Example One of the current trends in CSR is the emergency of green manufacturing through energy efficient technologies and reduction of raw material wastage in the manufacturing process (Mullerat, 2010). Corporations have undertaken measures to re-engineer the operations in order to make them more eco-friendly and sustainable. May, Cheney & Roper (2007) asserts that a majority of the multinational companies use recyclable packaging, renewable energy sources and have minimized pollution levels occasioned by their operations. In addition, many corporations have contributed heavily to social causes such as disease prevention, education and sanitation in order to ensure positive social impact in the communities. (Amao, 2011). The corporations have encouraged employees to volunteer in social causes of their choice. Another common trend that is evident is the increase in CRS reporting and engagement. Many companies have created CSR departments that are supposed to collect data and prepare annual CSR reports and the impact on the company activities on the social environment (Amao, 2011). CSR has been integrated in the non-financial reporting in order to create awareness that the business is a responsible company that caters for the needs of all stakeholders. Many companies have implemented the ISO 14000 environmental management standard and Global Pact standards that aim at ensuring social sustainability (Asongu, 2007). There is increasing use of the social media in CSR activities of the companies. Many businesses have formed online blogs and discussion forums that are used to understand the ideas and suggestions of the stakeholders (Mullerat, 2010). The thirsty for information and environmental activism has forced companies to report their CSR activities through the social media in order to maintain the regular engagement with the stakeholders (May, Cheney & Roper, 2007). However, it is worthy noting that the government has increased its oversight and regulatory